Get the only weekly email you'll actually enjoy reading.

I send out email on Mondays.Ā  You can expect:

  • Tips, strategies, and resources to write better email and make more money.
  • Some tough love and motivation, always with empathy and understanding.
  • A seriously good gif game. Like, SERIOUSLY good.
  • Information on the courses and coaching I offer.

Join us here.

I'll never sell or give away your deets, and you can unsubscribe whenever you want.

There are a lot of people on the internet teaching email marketing ā€” but they're teaching you based on where THEY are. Also, they've really only ever designed an email marketing strategy for themselves. They know what they like. And yes ā€” they're successful.

But if you copy their strategy of A/B testing subject lines and creating $9 memberships, you will NOT get the same results. That's because they're working with a list of 40,000, or 100,000, or 250,000 ā€” and you have a list of 3257.Ā 

You need advice and education from someone who has lived and breathed email strategy for YEARS (11 of them, actually), and who has worked with dozens of clients with large and small lists.


Hi. Iā€™m Abbi. I'm obsessedĀ with email, and you should be, too.

You can take control of your life, your income, your time, and everything else.

I tell it like it is to help you do that.

You won't find the same old boring copywriting advice you've heard a million times here. Instead, you'll learn how to actually make more money from email. Forget “write like you talk” and lean into actual strategies that make sense ā€” and that get you EXCITED to engage with your list.

If you care about the people you're helping and believe in what you're selling, you're in the right place. Just be warned, I call out the crap where I see it. (And, yes, I call it crap, because I have five kids and I don't like swearing.)